Holidays at AIA’s Retail Park


In 2019, during Christmas Time, Reason To managed to transform the Retail Park of Athens International Airport into an «Elves Playground».

For three weekends, Santa Clause and his loyal helpers, the elves, flooded the atmosphere of AIA’s Retail Park department stores (IKEA, Kotsovolos, Leroy Merlin and Factory Outlet) with joy! 

Santa Clause had a mission. He had to offer everyone a small gift from his big red sack while the elves would play and dance all around the shopping area, spreading laughter and taking pictures with the visitors!

·  Concept Implementation

·  Video Production

· Video Shooting and Photographs

·  Branded Decorations