Campaign “Does it really matter?”

CLIENT: Teleperformance

Year: 2018
CSR Campaign, Gold Award at 2018 HR AWARDS

In celebration of the UN’s “World Human Right Day’”, celebrated on December 10th, Teleperformance released an important social awareness campaign entitled “My Origins: Does it really matter?”.

The campaign is accompanied by an original film story about the value of cultural coexistence, featuring Giorgos Kapoutzidis as the main presenter and narrator. “The whole Globe into one place”, a global inspirational diversity video aiming to promote the value of cooperation and solidarity and combating discrimination of all kinds.

We created the concept and scrip as well as handled the implementation, production and communication planning of this inspirational campaign.