New IQOS Brand World Digital Event

A high-end concept virtual event presenting the New IQOS world and branding/communication to Papastratos, combining cutting-edge digital technologies with interactive and engaging storytelling for a truly unique experience.

A groundbreaking virtual event that brought together 600 remote attendees in a fully interactive hybrid environment, showcasing the New IQOS world through a bold, creative, and cinematic experience. Awarded with two prestigious event awards, this production featured a tailor-made web platform, 3D virtual stages, stunning animations, and immersive virtual environments. With Papastratos’ people taking center stage in bold and creative roles alongside a famous guest star, the event seamlessly blended pre-taped and live segments, augmented reality presentations, and dynamic spatial transitions. The experience was further elevated with live audience interaction, creative storytelling, and engaging entertainment surprises, creating a truly unforgettable event