SFP Masters Challenge training conference
CLIENT: Philip Morris International
Reason To proudly produced the SFP Masters Challenge training conference for Philip Morris International.
From December 2-6, the SFP Masters Challenge, hosted by Papastratos S.A, unfolded successfully at a central hotel in Athens. Over the course of five days, senior executives from the multinational company engaged in a highly focused business challenge. Alongside this, they enjoyed exceptional culinary and cultural experiences.
This year’s SFP Masters Challenge featured a dynamic agenda, including speeches, presentations, screenings, experiential meetings with Greek consumers, visits to selected Papastratos network retail locations, and interactive events. A highlight of the conference was an inspiring talk on modern branding by internationally acclaimed communication expert Peter Economides. Delegates explored consumer trends and developed innovative growth strategies.
Adding a futuristic touch, the event included a special appearance by the renowned social robot Pepper, who co-hosted and participated in the unveiling of this year’s challenge.
Reason To orchestrated every aspect of the corporate conference, delivering an impeccably executed event that upheld the highest professional standards.
